Today I’ve been talking to an (civil?) engineer from Cuneo. In the long phone call, among many other precious informations he told me that it’s quite unusual to see an actual engineer working in a ready-mix concrete plant.

I replied that we – for a feasible definition of “we” – want to focus on quality and innovation in a sector – building and construction – which is, especially in Italy really traditionalist and loath to innovation.

It made me think quite a lot about it.