Mozilla Debuts Firefox Extension that Recommends Content Based on Your Browsing Activity (venturebeat.com) 27

Posted by msmash on Tuesday August 07, 2018 @12:43PM from the interesting-moves dept.

Mozilla on Tuesday began testing a Firefox extension that shows you its best guesses for what you want to see on the web. From a report: The Advance web extension is available for anyone from today and can analyze content on current active web pages to recommend related tidbits you may want to “read next” from other websites. It will also surface recommendations based on your recent browsing history in a “for you” section. With the extension installed, you just browse the web as you normally would and the little sidebar will show things that are relevant to what you’ve been looking at. The extension is powered by Laserlike, a VC-funded, machine learning-powered “interest search engine” that delivers personalized content. As such, Laserlike will receive users’ browsing history — something Mozilla wants people to understand before they install the extension. But the company has also built in some tools to boost control and data transparency.